Apple to tell Senate it backs "comprehensive" privacy rules

What he’ll say:Tribble, a longtime Apple employee who leads the company’s privacy engineering work, will "convey Apple’s support for comprehensive federal privacy legislation that reflects Apple’s long-held view that privacy is a fundamental human right" during a Senate Commerce Committee hearing on Wednesday.

• "We want your device to know everything about you; we don’t feel that we should," he’ll say. "These concepts have guided our design process for years because privacy is a core value at Apple, not an obligation or an aftermarket add-on."

Tribble will be testifyingalongside representatives from Google, Twitter and Amazon as well as internet service providers AT&T and Charter Communications.

• Apple has tried to set itself apart from web platforms that have successfully monetized user data, with CEO Tim Cook callingfor "well-crafted" regulation earlier this year.

Driving the news:Some lawmakers in D.C. are scrambling to create federal privacy rules after tight regulations went into effect in Europe and California's state legislature passed its own rules.

• Industry groups like the U.S. Chamber of Commerce have said that federal policymakers should create rules that would pre-empt state action.